For starters, the effect has been observed in babies, so it’s probably not a learned response—but it could be genetic. One Swedish study found that in families where one parent had the condition, more than half of the children had it too. A separate research team even found two places in the human genome where the trait might reside, though they’ve yet to prove it. On a mechanistic level, the condition might result from crossed signals in the brain’s wiring. Scientists have speculated that intense activation of the optic nerve, such as you’d get from stepping into bright sunlight, could leak into the nearby trigeminal nerve, which responds to nasal irritation—thus triggering the sneeze. Or the cause might lie elsewhere in the brain. A few years ago, researchers at the University of Zurich recruited 10 photic sneezers and 10 nonphotic sneezers to test another theory. They measured brain waves using electroencephalogram (EEG) while flashing bright lights at their subjects. The photic sneezers displayed more activation in their visual cortices, suggesting that this extra sensitivity to light extends this reflexive process beyond the brainstem. This article was originally published in the December 2015 issue of Popular Science.